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ChatGPT Ads

Campaigns inside the conversation

We set up OpenAI Ads Manager, write the context hints, design the chat cards, and optimize the account — so your brand shows up when people ask ChatGPT what to buy, book or choose.

Start a campaign brief See it on the homepage

What we do

A full ChatGPT Ads service, not a deck

Account and structure

We open or audit the Ads Manager account, set markets, budgets and objectives, and build the campaign → ad group → ad hierarchy the platform expects.

  • CPC, CPM or conversion bidding
  • Geo and platform targeting
  • Spend limits and launch checklist

Context, not keywords

ChatGPT does not buy on keyword lists. We write context hints and exclusions that match the questions your buyer already asks — that is what wins relevance in the auction.

  • Conversation research by category
  • Hint sets per ad group
  • Exclusions that protect the brand

Creative and measurement

Chat cards need a sharp title, a useful body, a fit image and a landing page that continues the comparison. We wire UTMs, pixels and conversion events so you can see what the click was worth.

  • Chat-card copy and assets
  • Landing-page brief for research-stage traffic
  • Weekly read of delivery and results

The placement

A labelled ad under the answer

Ads appear as sponsored cards in eligible ChatGPT conversations (Free and Go, in live markets). The user is already comparing options. Your job is to be the useful next step — not a banner they have to ignore.

  • Self-serve Ads Manager at ads.openai.com
  • No minimum spend on the self-serve path
  • Relevance-weighted auction: hints + bid + creative

How we work

From brief to live campaigns

Brief

Goal, markets, offer, landing page and constraint. We tell you if ChatGPT Ads is the right channel for that brief.

Build

Account, campaign structure, context hints, chat cards and tracking. Everything stays paused until you approve it.

Launch

We activate after creative review, watch serving issues, and adjust hints and bids in the first days.

Optimize

Weekly narrative: what conversations converted, what to pause, what to test next. Same standard as our other media products.

Who it is for

Brands and agencies entering a new inventory

Advertisers

In-house teams that want a partner who already lives in AdTech — not a generic “AI marketing” pitch. We plug ChatGPT Ads into the rest of your media, including landing pages and CRM.

Agencies

Holdings and independents that need a specialist build for a client without standing up a new practice overnight. White-label reporting available on request.

Contact

Send the ChatGPT Ads brief

Tell us the brand, the market, and the goal. We’ll come back with a campaign plan — or an honest no if the channel is not a fit yet.

hello@parvusmedia.com